- Sector
- Producer manufacturing
- Industry
- Miscellaneous manufacturing
- Address
- Taichung Taiwan
- Business
- Sun Own Industrial Co., Ltd. is a Taiwan-based manufacturer, developer, and retailer of functional outdoor apparel, recreation gear, and advanced polymer foam products. Founded in 1975 and headquartered in Changhua County, Taiwan, the company operates across two principal business divisions: Outdoor Retail and Functional Foam Manufacturing. Under its flagship proprietary brand, ATUNAS, and distributed international brands such as Deuter, the company designs, markets, and retails outdoor gear through a nationwide chain of specialty retail stores, department store counters, and e-commerce platforms across Taiwan. Its manufacturing division provides original design manufacturing (ODM), original equipment manufacturing (OEM), and custom material engineering solutions to commercial clients across Asia, Europe, the Americas, and more than 50 export markets globally.
The company's core product and service portfolio encompasses: functional outdoor apparel and personal adventure gear, including waterproof and breathable technical outerwear, thermal down jackets, moisture-wicking and ultraviolet-protective sportswear, hiking footwear, trekking poles, backpacks, and camping equipment; aquatic recreation and water sports products, including closed-cell foam bodyboards, surfboards, swim kickboards, pull buoys, and life-saving flotation devices; fitness, yoga, and wellness accessories, including ethylene-vinyl acetate (EVA) yoga blocks, balance pads, exercise mats, foam rollers, and massage balls; advanced polymer foam materials marketed under the A Guard brand, comprising cross-linked closed-cell EVA, polyethylene (PE), and thermoplastic elastomer (TPE) foam sheets, shock-absorption padding, footwear components, and protective industrial cushioning; and omnichannel retail merchandising, digital commerce, and aftermarket warranty services for outdoor adventure enthusiasts.
In recent developments, Sun Own Industrial Co., Ltd. has executed significant strategic, operational, and capital market initiatives centered on circular economy integration and omnichannel modernization. In 2024, the company officially registered on the Taipei Exchange Emerging Stock Board under ticker 2940 and initiated a comprehensive corporate identity refresh aligned with its 50th corporate anniversary. To enhance supply chain efficiency and omnichannel distribution, the company invested NT$450 million in the construction of an intelligent green-building logistics and outdoor experience center in Xizhou Township, Changhua County, achieving structural milestone completion in early 2025 ahead of full operational commissioning scheduled for late 2025. On the product innovation front, Sun Own established the zero-waste Made-in-Taiwan Outdoor Textile Ecosystem and launched the ALL LOVE circular apparel series, featuring functional garments engineered from 100% single-polymer recyclable polyester to facilitate closed-loop recycling. Additionally, the company has integrated artificial intelligence analytics into its Online-Merge-Offline retail infrastructure to optimize customer engagement while expanding export sales of high-performance technical foam solutions.