Fujiya Co., Ltd. is a Japan-based confectionery manufacturer primarily engaged in the production and wholesale of cakes, candies, biscuits, chocolates, ice cream, and pastries, marketed under various product categories including Western confectionery and sweet biscuits. The company also operates coffee shops and restaurant outlets, distributing beverages such as canned, bottled, and chilled drinks. Established in 1910 and headquartered in Tokyo, Fujiya serves both Japanese and Chinese markets, with expanded operations in Vietnam through a joint venture with Marubeni Corporation for importing and distributing snacks and confectionery. Recent major developments include the launch of a baked confectionery manufacturing plant in Vietnam that commenced local production of flagship products like Country Ma'am cookies, marking a strategic expansion into Southeast Asia. Additionally, the company has focused on food safety programs across its manufacturing plants and has maintained strategic partnerships while continuing to innovate in product offerings and market reach as part of its consolidated operations under the Yamazaki Baking group. Fujiya reported consolidated sales of approximately 110 billion yen in 2024, affirming its position as a leading confectionery player in the region. The company also adapts to evolving consumer preferences by launching new products and strengthening its supply chain infrastructure in key markets. This comprehensive product portfolio and geographic presence underscore Fujiya’s commitment to growth and sustainability in the competitive confectionery industry.