B&P Co., Ltd. (7804.T) specializes in the production and sale of sign displays and advertising materials for sales promotion using large-format inkjet printers in Japan. The company offers outdoor signs and advertisement solutions; building interior goods including printed wallpapers and floor materials; digital signage solutions; web promotion suggestions; AR services such as Promotion AR with occlution functionality; order-made goods and novelty items; and custom merchandise for IP businesses, all produced through a 24-hour operation with high-speed printers and processing equipment. Founded in 1985 and headquartered in Tokyo, B&P operates primarily in the commercial printing services sector, serving advertising agencies, printing companies, design firms, game machine manufacturers, and interior makers across Japan with a focus on integrating real and digital domains for marketing support. Recent developments include the launch of an AI camera-based visitor analysis solution in November 2025 for promotions, leasing, and exhibitions; the introduction of the eco-friendly moving wall booth Rebomap in September 2025; a collaboration with Asahi Beverage for an AR photospot at Tokyo Skytree in August 2025; sustainable booth production using Re-board material for the Osaka-Kansai Expo in July 2025; and enhanced AR capabilities with occlution in Promotion AR in May 2025, reflecting a strategic shift toward digital fusion and innovative promotional technologies.