- CEO
- Cheng Hui Chen
- Full Time Employees
- 16,385
- Sector
- Consumer services
- Industry
- Restaurants
- Address
- No.218, Taiwan Avenue Taichung TX Taiwan 403
- IPO Date
- Apr 29, 2011
- Business
- Wowprime Corp. (2727.TW) operates as a leading Taiwan-based restaurant chain group, primarily providing diversified catering services through an extensive portfolio of branded outlets specializing in Western steak, Japanese-style cuisine, original grilled meats, Hokkaido kelp hotpot, teppanyaki, Japanese pork chop, hot pot, and Italian veggie cuisine; the company also engages in retail sales of agricultural, livestock, and food products via its subsidiary Wowfresh Corp., alongside catering management and food delivery partnerships. Its core brands encompass Wang Steak, TASTY, LAMU, Madam Goose, POWER of MEAT, Xiang Duck, CHIN HUAJIAO, Wagyushabu, Giguo, 12hotpot, Joxiang, itamae, Tokiya, ikki, Pinnada, and veggtable, among others, targeting consumers across fine dining, teppanyaki, hot pot, Asian, yakiniku, and fast casual segments with over 347 stores in Taiwan as of 2024. Founded prior to its 2012 stock market listing, Wowprime maintains headquarters at 29F, No. 218, Sec. 2, Taiwan Boulevard, West District, Taichung City, Taiwan, with primary operations concentrated in Taiwan and select presence in Mainland China.
The company reports consolidated revenue of NT$22.29 billion in 2024, reflecting stable performance driven by Taiwan operations amid competitive market dynamics, while its China business achieved profitability improvements through strategic adjustments emphasizing integrity, teamwork, agility, and innovation. Wowprime expanded its multi-brand strategy in 2024 by increasing store counts for high-growth labels like POWER of MEAT, Xiang Duck, CHIN HUAJIAO, Wagyushabu, Giguo, 12hotpot, Joxiang, and itamae; it launched new retail products under the Wow Pin series, including frozen sesame oil chicken hot pot and curry dumplings, alongside co-branded 7-ELEVEN items like 12hotpot stir-fried stone hot pot. Additional recent developments include a strengthened partnership with Foodpanda for nationwide delivery to enhance consumer access and data-driven efficiencies, the debut of a public welfare New Year dishes project with 1919 Food Bank, and digital advancements via the Wang Pin Crazy Food APP, which surpassed 4.9 million members contributing over 40% of operating income through reservations, discounts, and cross-brand loyalty integration.