- CEO
- Balarama Govinda Das
- Full Time Employees
- 3,450
- Sector
- Consumer durables
- Industry
- Other consumer specialties
- Address
- No.25/6, Palami Center Madurai TN India 625014
- IPO Date
- Feb 19, 2010
- Business
- Thangamayil Jewellery Limited operates as a leading retail chain of jewellery stores primarily in Tamil Nadu, India, offering gold, silver, diamond, platinum, and precious stone jewellery; the company sources ornaments from dealers in states including Andhra Pradesh, Gujarat, Kerala, and West Bengal, while maintaining in-house manufacturing units in Madurai employing goldsmiths for designer pieces aligned with current trends. Founded in 2000 as a private limited company from the legacy Balu Jewellery business dating to 1947 and headquartered in Madurai, it went public in 2007 with shares listed on BSE and NSE since 2010; it serves individual consumers through physical showrooms, online sales via its e-commerce portal, and various savings schemes tailored to different demographics. The company targets tier II and III markets alongside metro expansions, with over 60 stores spanning approximately 125,000 square feet of operating area focused on South India's high gold consumption region.
Its core products encompass a wide range of gold jewellery accounting for about 75% of revenue, including chains, necklaces, bangles, ear studs, nose rings, waist belts, kasu malai, bracelets, and finger rings; silver items; diamond and gemstone-studded pieces; platinum jewellery; and select gift-category merchandise, all available in traditional and trendy designs with emphasized purity standards. Thangamayil also provides customized manufacturing, online purchasing options, and financing schemes such as super gold and digi gold plans that enable regular gold accumulation.
Recent developments include aggressive showroom expansions with 65 stores as of late 2025, featuring new openings in Chennai suburbs like T-Nagar (February 2025), Virugampakkam, Iyyappanthangal, Gowrivakkam (July 2025), and Urappakkam (July 2025), alongside Puliyangudi (January 2025) and others to penetrate competitive metro markets and smaller towns; a strategic shift toward higher-margin studded jewellery like diamonds and gemstones to boost profitability. The company raised FY26 revenue guidance to 7,000 crore rupees from prior targets, supported by 28% sales growth, efficient financing via gold leasing from banks and customer advances, and a completed rights issue in early 2025; it maintains over 51,000 shareholders including mutual funds and pursues steady margin improvements amid rising gold prices.