Mercedes-Benz Group AG
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in mil. unless spec.Company Description
- CEO
- Ola Källenius
- Full Time Employees
- 164,120
- Sector
- Consumer durables
- Industry
- Motor vehicles
- Address
- Mercedesstrasse 120 Stuttgart BW Germany 70372
- IPO Date
- Nov 17, 1998
- Website
- daimler.de
- Similar Companies
- Business
- Mercedes-Benz Group AG is a leading global automotive company specializing in the development, manufacture, and sale of high-end passenger cars and premium vans under the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and G-Class brands. The group also offers comprehensive financial and mobility services through its Mercedes-Benz Mobility AG subsidiary, including financing, leasing, vehicle subscription, rental, fleet management, insurance brokerage, digital payment solutions, and innovative mobility services such as charging infrastructure. Founded in 1926 and headquartered in Stuttgart, Germany, Mercedes-Benz Group operates worldwide with significant markets in the U.S., China, and Europe. The company is executing a major product offensive, launching more than 40 new or refreshed vehicles across three continents through 2027, including key model updates such as the all-new CLA in 2025, a modernized S-Class in 2026, and new all-electric versions of the GLC and C-Class. Mercedes-AMG is also set to introduce a range of battery electric vehicles (BEVs) and advanced internal combustion engine (ICE) models with high technology features starting in 2026. The group is intensifying its shift toward electric mobility and sustainability, exemplified by products like the new electric GLC, which reduces its carbon footprint significantly across its lifecycle using carbon-reduced materials and sustainable battery production. In recent strategic moves, Mercedes-Benz Group launched the "Next Level Performance" program, aimed at enhancing operational efficiency and resilience through cost discipline, streamlining global production to reduce costs by 10% by 2027, and improving customer experience via direct sales and service channel optimizations. Financially, the group reported solid results in 2024 despite challenging market conditions, with a focus on maintaining leadership in the premium vehicle segment. However, 2025 is expected to see a decline in revenue and earnings due to market pressures, notably in China and Europe, as well as investments in future technologies and platforms including the MB.OS software system and advanced assistance systems. Mercedes-Benz Group is a component of the Euro Stoxx 50 index and maintains its historical roots in automotive innovation from its founders Gottlieb Daimler and Carl Benz. The company also manages several subsidiaries and business units focused on automobile production, high-performance vehicles, and financial services, positioning itself as a comprehensive provider in the premium automotive and mobility ecosystem. The group is committed to leveraging its technological strengths and design philosophy to balance elegance, comfort, efficiency, and space across its portfolio globally. Overall, Mercedes-Benz Group AG stands as one of the largest and most technologically advanced premium automotive manufacturers globally, with a clear strategic emphasis on electrification, digitalization, and operational excellence to drive future growth and competitiveness in a rapidly evolving industry landscape. This description reflects current operational, product, and strategic developments up to late 2025.
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