Betsson AB Class B
8.50
EUR
+0.05
(+0.53%)
ISIN
SE0022726485
Return %
Stock
S&P 500
1Y
-37.04
14.20
3Y
-6.28
81.12
5Y
- -
68.34
Capital Structure
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EUR
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in mil. unless spec.Company Description
- CEO
- Pontus Johan Lindwall
- Full Time Employees
- 2,709
- Sector
- Consumer services
- Industry
- Casinos/Gaming
- Address
- Regeringsgatan 28 Stockholm AB Sweden 111 53
- IPO Date
- Mar 26, 1996
- Website
- betssonab.com
- Similar Companies
- Business
- Betsson AB is a Sweden-based holding company that operates in the online gaming industry, offering a comprehensive portfolio of digital gaming products including casino games, poker, bingo, sportsbook betting, and scratch cards. The company owns and manages more than 20 online gaming brands such as Betsson, Betsafe, NordicBet, betFIRST, and Inkabet, delivering services primarily through proprietary platforms that integrate payments, customer accounts, and a wide range of gaming products. Its products encompass virtual slot machines, live casino offerings, poker, sports betting, and fantasy sports, made available via desktop and mobile applications. Betsson's geographical operations span the Nordic countries, Latin America, Western Europe, Central and Eastern Europe, Central Asia, and North America, with operational headquarters based in Malta and corporate headquarters in Stockholm. Founded in 1963, Betsson emphasizes regulated markets and responsible gaming in its business strategy. In recent years, Betsson has undergone significant strategic developments including its expansion into emerging regulated markets, particularly in Latin America and Western Europe. It secured local licenses for its main brands in Peru and Brazil and expanded its footprint in Belgium through its betFIRST brand under a Category A+ license. In 2024, the company issued EUR 100 million in senior unsecured bonds to support growth initiatives. Betsson notably acquired Sporting Solutions, enhancing its sportsbook capabilities with improved risk management and faster odds setting, and expanded partnerships with football clubs Inter Milan and Atlético Nacional to strengthen its sports betting presence. Strategic exits from less regulated or unprofitable markets such as Norway align with its focus on sustainable growth in regulated environments. The company achieved record revenue exceeding EUR 1 billion in 2024, driven by a 17% increase in casino revenue and 36% growth in sportsbook revenue, alongside an EBIT margin over 23%, reflecting operational efficiency and competitive positioning. Betsson operates through a digital full-stack gaming ecosystem that includes proprietary sportsbook and player account management systems, in-house trading, and risk management infrastructure. Its brand portfolio targets diverse customer segments, offering comprehensive gaming entertainment to casual players and sports bettors alike. The company’s recent growth strategy emphasizes organic expansion supplemented by targeted acquisitions, market entry in newly regulated jurisdictions, and product innovation focused on user experience and player retention. Betsson’s commitment to ESG principles was recognized with an MSCI ESG rating upgrade to AAA in 2024. The group remains a leading online gaming operator with a scalable business model focused on profitability, regulated market leadership, and sustainable long-term growth.
Company News
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