- CEO
- Pauli Anttila
- Sector
- Non-energy minerals
- Industry
- Other metals/Minerals
- Address
- Oulu Finland
- IPO Date
- Sep 29, 2021
- Business
- EcoUp Oyj is a Finland-based circular economy company operating in the construction and building materials sector. Founded in 1979 and headquartered in Ylöjärvi, Finland, the company specializes in decarbonizing the built environment through ecological insulation manufacturing, insulation contracting services, and industrial circular economy technologies. EcoUp operates primarily across three core areas: Insulation Products, Circular Services, and Technology. Its product and service portfolio includes ecological, carbon-binding cellulose fiber insulation marketed under the Ekovilla brand; loose-fill blow-in cellulose wool for roof, ceiling, and wall applications; prefabricated cellulose insulation batts and acoustic insulation boards; specialized pneumatic insulation removal and vacuuming services; professional blown-wool installation contracting for residential, commercial, and public buildings; and recycled raw materials derived from construction and industrial mineral waste side streams. Through its Technology division, EcoUp manufactures and licenses proprietary industrial processing equipment and chemical-free recycling technologies that convert mineral wool waste into ultra-low-carbon, cement-replacing supplementary binders and fillers for the concrete and geopolymer industries. EcoUp serves construction firms, building material manufacturers, housing developers, renovation contractors, and property owners across Finland and the broader European market. In recent operational and strategic developments, EcoUp has focused on the international commercialization and licensing of its proprietary mineral wool recycling technology, establishing pilot projects and strategic technology partnerships with European construction material and waste management enterprises. Additionally, the company has executed operational rationalization and cost-efficiency programs across its Finnish manufacturing network, optimized its production footprint, and restructured management to accelerate growth in high-margin technology licensing and sustainable building material solutions.