- CEO
- Tri Thong Le
- Full Time Employees
- 8,164
- Sector
- Consumer durables
- Industry
- Other consumer specialties
- Address
- Ho Chi Minh City Vietnam
- IPO Date
- Feb 18, 2009
- Business
- Phu Nhuan Jewelry Joint Stock Company (HOSE: PNJ) is a Vietnam-based jewelry manufacturing and retail enterprise engaged in the design, fabrication, wholesale, retail distribution, and export of fine jewelry, gemstones, precious metal items, and fashion accessories. Founded in 1988 and headquartered in Ho Chi Minh City, Vietnam, the company operates across the personal goods, luxury retail, and precious metals sectors, serving retail consumers, high-net-worth individuals, and institutional clients through an extensive nationwide store network and omnichannel e-commerce platforms. The company structures its offerings through specialized product categories, brands, and operating subsidiaries, providing fine gold, platinum, and diamond jewelry encompassing rings, necklaces, earrings, bracelets, pendants, and bridal sets under the flagship PNJ Gold and PNJ Diamond lines; high-end luxury fine jewelry, bespoke creations, and rare gemstone pieces under CAO Fine Jewellery; contemporary sterling silver and youth-oriented fashion jewelry under PNJSilver and Style by PNJ; multi-brand retail distribution of international timepieces, luxury watches, and wrist accessories under PNJ Watch; 24K gold investment bullion, commemorative medallions, and wealth-storage gold products; gemological testing, diamond certification, and precious stone appraisal services through its subsidiary PNJ Laboratory Company Limited (PNJL); and large-scale industrial jewelry manufacturing, stone-setting, and export operations to overseas markets across Asia, Europe, and North America. In recent developments, the company has expanded its multi-format retail footprint by launching large-scale PNJ Center and experiential PNJ Next concept stores while penetrating tier-2 and tier-3 regional markets; broadened strategic licensing and co-branding partnerships with global entertainment properties, including The Walt Disney Company and Sanrio, to introduce branded themed collections; and implemented comprehensive digital transformation and supply chain modernization initiatives integrating artificial intelligence-driven inventory management, advanced enterprise resource planning, and omnichannel customer relationship management systems to enhance operational agility and retail productivity.