- CEO
- Nga Phuong Tran
- Full Time Employees
- 3,022
- Sector
- Consumer durables
- Industry
- Other consumer specialties
- Address
- Ho Chi Minh City Vietnam
- IPO Date
- Feb 2, 2010
- Business
- Thien Long Group Corporation is a Vietnam-based manufacturer and distributor of stationery, office supplies, educational products, and industrial materials. Founded in 1981 and headquartered in Ho Chi Minh City, Vietnam, the company provides a comprehensive portfolio of products categorized under specialized brand divisions: writing instruments, including ballpoint pens, gel pens, rollerball pens, fountain pens, fineliners, permanent markers, highlighters, and mechanical pencils marketed primarily under the TL and Bizner brands; art and creative supplies, comprising colored pencils, crayons, oil pastels, watercolor sets, fiber pens, modeling dough, and coloring books under the Colokit brand; educational and school items, consisting of rulers, compasses, erasers, scissors, correction tapes, adhesives, chalks, blackboards, plastic learning aids, and student notebooks under the Diem 10 brand; commercial office tools, encompassing document folders, filing binders, desk organizers, staplers, adhesives, and office paper under the FlexOffice brand; and industrial engineering solutions, including high-precision plastic injection molds, automated machinery, and sustainable raw materials managed by its THIENLONGTEK unit. The company operates major subsidiaries including Nam Thien Long Manufacturing and Trading Company Limited, Thien Long Long Thanh Manufacturing and Trading Company Limited, and Thien Long Global Trading and Service One Member Company Limited. Thien Long Group serves individual consumers, educational institutions, commercial enterprises, and industrial clients through a domestic distribution network of over 65,000 points of sale, e-commerce channels, and export operations spanning more than 65 countries across Southeast Asia, Europe, the Americas, and the Middle East.
In recent strategic developments, Japanese stationery corporation Kokuyo Co., Ltd. entered into a landmark agreement to acquire a controlling stake of up to 65.01% in Thien Long Group, integrating manufacturing capabilities, product design, and distribution channels to accelerate international expansion across Asia. To strengthen its direct retail footprint in office supplies and cultural products, Thien Long acquired Phuong Nam Bookstore (PNC), one of Vietnam's largest bookstore chains. Furthermore, the group continues to execute its glocalisation strategy, marked by the expansion of automated production facilities, accelerated digital sales channel growth, and investments in environmentally sustainable, non-toxic, and eco-friendly product lines.