- CEO
- Finnur Oddsson
- Full Time Employees
- 3,494
- Sector
- Retail trade
- Industry
- Food retail
- Address
- Holtavegur 10 Kópavogur Iceland 104
- IPO Date
- Dec 5, 2011
- Business
- Hagar hf Hagar hf. (HAGA.IC), an Icelandic holding company listed on Nasdaq Iceland, owns and operates retail and wholesale businesses focused on food, daily goods, fuel, and related services across Iceland, the Faroe Islands, and the Netherlands. Founded in 2003 and headquartered in Reykjavik, the company manages nine independent business units through subsidiaries including Hagar verslanir ehf., Olís ehf., Bananar ehf., Noron ehf., Eldum rétt ehf., Stórkaup ehf., P/F SMS, and Hagar Wine B.V.; these encompass grocery chains such as Bónus and Hagkaup with 40 stores in Iceland plus 13 SMS-operated stores (Bónus, Miklagarður, Mylnan) in the Faroe Islands, 22 Olís service stations and 43 ÓB self-service stations, two warehouses, one production facility, one wholesale store, one specialty store (Zara via Noron), online meal packages via Eldum rétt, fresh produce distribution via Bananar, wholesaling via Stórkaup, SMS restaurants (Burger King, Sunset Boulevard, Angus Steakhouse), specialty stores, meat processing, bakery operations, a shopping mall, and an online alcohol store in the Netherlands. Hagar serves consumer and business customers with low-price groceries, clothing, beauty products, home furnishings, leisure items, fuel sales and services, fast food, outdoor recreation products, food packaging, distribution, consumables, hygiene supplies, and fruits and vegetables imports. In December 2024, Hagar acquired P/F SMS, the leading Faroese retailer, for an enterprise value of approximately 467 million DKK to expand its grocery and related operations into the Faroe Islands and leverage synergies in supply, efficiency, and customer offerings; the deal boosted Q4 2024/25 sales by 7.6% year-over-year to 46 billion ISK and full-year profit by 39.4% to 7 billion ISK, with SMS contributing a new Stores and Warehouses - Faroe Islands segment. The company shifted investment property accounting to fair value in fiscal 2024/25, recognizing 1.042 billion ISK in revaluation gains and enhancing balance sheet transparency for its over 60,000 square meter portfolio; it also initiated a sale process for holdings in Olíudreifing ehf. and granted stock options to key employees equivalent to 1.5% of share capital.