- CEO
- Seok-Bin Yoon
- Full Time Employees
- 94
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Address
- 3, Hangang-daero 72-gil Seoul SL South Korea
- IPO Date
- Jun 30, 1976
- Business
- CROWNHAITAI Holdings Co., Ltd. (KRX: 005740) serves as a holding company primarily engaged in the management of its subsidiaries within the confectionery sector; its main revenue derives from dividend income and brand usage fees associated with the Crown brand. Through its key subsidiary Crown Confectionery Co., Ltd., the group produces and markets a wide range of confectionery products, including biscuits (such as Sando, Cookis, and matcha varieties), cakes, crackers (such as Cham Cracker), snacks (such as Big Pie, Potto, and Goraebi), candies, and chocolates under brands like Heim and Crown; recent product launches encompass Gold Manuka honey snacks, Potto Black Lemon, Ultra Lemon candies, and Cream Bull Creme Brulee in 2025. The company operates primarily in South Korea with additional overseas sales, generating the majority of its revenue domestically while expanding exports.
Founded in 1947 and headquartered in Yongsan-gu, Seoul, South Korea, CROWNHAITAI Holdings maintains significant ownership stakes in subsidiaries, including approximately 60% of Haitai Confectionery & Foods Co., Ltd. and control over Crown Confectionery following prior integrations. The company targets consumer markets in the packaged foods and meats industry, focusing on biscuits, snacks, and confectionery segments with broad distribution through retail channels.
In recent years, CROWNHAITAI Holdings underwent a major corporate restructuring by splitting Crown Confectionery into a pure holding entity (itself) and an operating business unit; it completed the acquisition of an additional 36.7% stake in Crown Confectionery from Dura Foods and other parties. Previously known as Crown Confectionery Co., Ltd., the holding company rebranded to reflect its expanded role post-integration with Haitai Confectionery in 2004 and subsequent developments. These changes have supported consolidated confectionery sales growth to around KRW 1.1 trillion in 2024, alongside ongoing marketing initiatives and new product introductions.