- CEO
- Sarah Matthews-DeMers
- Full Time Employees
- 553
- Sector
- Electronic technology
- Industry
- Electronic equipment/Instruments
- Address
- Middleton Drive Bradford on Avon WI United Kingdom BA15 1GB
- IPO Date
- May 22, 2013
- Business
- AB Dynamics plc is a United Kingdom-based designer, manufacturer, and supplier of advanced vehicle test development and verification products and services, primarily serving the global automotive and transport markets. The company’s core offerings include testing products, testing services, and simulation solutions utilized for vehicle active safety systems, advanced driver assistance systems (ADAS), autonomous driving technologies, vehicle suspension, steering, and durability testing. Its product portfolio features physical proving ground automation systems; advanced driving simulators including the Advanced Vehicle Driving Simulator (aVDS) range; the rFpro simulation software platform for automotive and motorsport industries; and full-scale track testing services that encompass ADAS, vehicle dynamics, applied research, human factors, and simulation. AB Dynamics' products support the development and verification of electric vehicles, autonomous systems, and vehicle safety technologies.
Founded in 1982 and headquartered in Bradford on Avon, United Kingdom, AB Dynamics operates globally with significant presence in the United Kingdom, Germany, the United States, China, Japan, and Singapore. The company’s recent strategic developments include the acquisition of Ansible Motion Limited in early 2024, a leading provider of advanced driving simulators, which expanded AB Dynamics’ simulation product range and integrated into its AB Simulation division alongside its rFpro software. Additionally, the acquisition of VadoTech Group in 2024 broadened its physical presence and product and service offerings in the Asia Pacific region, while the purchase of Venshure Test Services LLC reinforced its dynamometer-based testing capabilities.
In late 2025, AB Dynamics secured a significant €9.7 million contract via Ansible Motion to supply advanced driver-in-the-loop simulation equipment to a major European automotive original equipment manufacturer (OEM), further consolidating its market leadership in simulation technology. The company also continues development and investment in new products such as the Delta S3 Spin Simulator and the ClearTrack object detection system. Under the leadership of newly appointed CEO Sarah Matthews-DeMers, AB Dynamics is advancing its medium-term growth plan focusing on organic growth, margin expansion, and innovation across its core automotive testing and simulation markets.
This comprehensive suite of products and services positions AB Dynamics as a key supplier to automotive OEMs and tier-one suppliers, enabling the validation and development of safer, more efficient, and autonomous vehicles across multiple continents.
This description integrates AB Dynamics’ foundational history, product and service details, recent corporate acquisitions and contract awards, strategic operational expansions, and its geographic and market footprint as of late 2025.