- CEO
- Su Chuan Liu
- Full Time Employees
- 11,883
- Sector
- Consumer durables
- Industry
- Motor vehicles
- Address
- No. 997 and 999 Dongda Road Taichung TXG Taiwan 40763
- IPO Date
- Dec 29, 1994
- Business
- Giant Manufacturing Co., Ltd. (9921.TW) manufactures and sells bicycles, electric bicycles, and related components worldwide. The company produces a range of bicycles including road, mountain, gravel, hybrid, city, youth, and e-bikes under its primary Giant brand for performance cycling; it also offers products under Liv for women-specific bicycles, Momentum for urban mobility, and CADEX for high-end cycling components such as wheels and drivetrains. Giant provides advanced technologies like the Maestro suspension system for optimized off-road performance, Hybrid Cycling Technology for e-bikes with multiple power assist modes, and a Customize service for tailored bike builds based on rider specifications.
Founded in 1972 and headquartered in Taichung City, Taiwan, Giant operates nine manufacturing facilities across Taiwan, the Netherlands, China, Hungary, and other locations, with sales in over 50 countries through more than 12,000 retail stores and 14 subsidiaries. The company serves athletic riders, urban commuters, and fitness enthusiasts, emphasizing ecosystems that integrate bikes, gear, services, data-driven training insights, and rider communities. It maintains vertical integration from research and development of frames and parts to global distribution.
In September 2024, Giant acquired the bankrupt Stages Cycling for $20.1 million to bolster its indoor/outdoor cycling ecosystem, enhance data capabilities, and expand into commercial fitness markets where it has prior manufacturing experience. The company continues shifting U.S. production orders to its Taiwan facilities amid strategic operational adjustments. Giant focuses on e-bike innovations and partnerships to strengthen its position amid market challenges reflected in recent revenue trends.