- CEO
- Aniwat Srirungthum
- Full Time Employees
- 1,494
- Sector
- Consumer durables
- Industry
- Other consumer specialties
- Address
- 444 Soi Udomsuk 26 Bangkok BM Thailand 10260
- IPO Date
- Nov 29, 2022
- Business
- Aurora Design Public Company Limited Aurora Design Public Company Limited engages primarily in the retail and manufacturing of gold jewelry, diamond jewelry, gems, and K-gold products in Thailand. The company offers modern gold, design gold, diamonds, gold sheets, gift and jewelry boxes, and laser products; it also provides sales with right of redemption services and gold financing solutions. Aurora Design Public Company Limited operates under five key brands—AURORA targeting white-collar customers with modern and design gold alongside diamonds and financing; SENG HENG serving traditional customers with similar product lines; AURORA Diamond focusing on gold customers interested in diamonds; KHONG KWAN catering to gift buyers; and THONG MA NGERN PAI specializing in gold financing for lower-income segments—with over 400 retail outlets across Thailand, primarily in Bangkok. Founded in 1973 and headquartered at No. 1 Soi Udomsuk 26, Sukhumvit 103 Road, Bangna, Bangkok 10260, the company listed on the Stock Exchange of Thailand in November 2022, enabling expansion plans including 143 additional outlets and growth in consignment business. In 2024, Aurora Design Public Company Limited achieved record net profit of 1,134.8 million baht, up 33.5% year-over-year, driven by strong performance in modern gold and gold financing segments where its financing portfolio reached nearly 4,881 million baht; the board approved a cash dividend of 0.42 baht per share for the year with an XD date of May 1, 2025.