- CEO
- Kijja Pattamasattayasonthi
- Full Time Employees
- 232
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- No. 90 Soi Yothinpatana Bangkok BM Thailand 10240
- IPO Date
- Jul 27, 2022
- Business
- Chic Republic Public Company Limited engages in the retail distribution and installation of furniture, home and garden decoration, mattresses, and bedding primarily in Thailand and Cambodia. Founded in 2009 and headquartered in Bangkok, the company operates stand-alone stores under the house brands Chic Republic, featuring luxury real-wood furniture in styles such as Romantic Vintage, Modern Chic, Contemporary, and Industrial Chic; Rina Hey, offering compact loft, minimal, and modern knock-down furniture for urban living spaces; and Ashley, providing imported American-style living room, dining, bedroom, and workspace pieces. It also sells partner-brand products including mattresses and bedding from Sealy, Tempur, Santas, Omazz, Dunlopillow, Lotus, and Serta under the Sleep Gallery concept; home decor such as lighting, cabinets, shelves, trolleys, and bath towels; and provides interior design and turnkey services via Chic Design Studio for restaurants, cafes, condominiums, and sales galleries, furniture rental and styling through Chic Rent In Style, project-based furniture installations for developers like Pruksa Real Estate and Origin Property, and property leasing to attract foot traffic. Products reach customers through six branches in Thailand—including Praditmanutham, Pattaya, Bang Na, Ratchapruek, and Ramindra—plus one in Cambodia, alongside online channels like its websites, Shopee, Lazada, and social media. In recent developments, the company listed its shares on the Stock Exchange of Thailand's mai market in July 2022 under ticker CHIC, installed solar rooftops at multiple branches in 2023 to enhance sustainability, plans a new Phuket store opening by late 2024 targeting high-growth real estate and tourism, and established a subsidiary in December 2023 for accommodation management services in Bangkok, surrounding areas, and the Eastern Economic Corridor using a licensed booking platform.