- CEO
- Ihab Ibrahim
- Full Time Employees
- 774
- Sector
- Consumer durables
- Industry
- Other consumer specialties
- Address
- Second Industrial Area Riyadh Riyadh Province Saudi Arabia 11521
- IPO Date
- Jun 29, 2016
- Business
- L'azurde Company for Jewelry (4011.SR), a Saudi public joint-stock company listed on the Saudi Exchange Tadawul, manufactures, forms, forges, and retails golden wares, jewelry, precious stones, and golden alloys through its wholesale and retail segments. The company produces an extensive range of products including yellow, white, and rose gold in 18-karat and 21-karat varieties; diamond jewelry; colored gemstones and pearls; chains, pendants, rings, bracelets, anklets, earrings, sets, half-sets, children's jewelry, gold coins, and bullion; as well as gold-plated and sterling silver items under its flagship brands L'azurde, Instyle, Miss L', and Waves; it also distributes glasses, watches, accessories, pens, perfumes, and leather goods. Headquartered in Riyadh, Saudi Arabia, and founded in 1980 with roots tracing to a 1992 sole proprietorship that evolved into a joint-stock entity in 2006, L'azurde operates primarily in the Kingdom of Saudi Arabia, Egypt, the United Arab Emirates, Kuwait, Oman, and Qatar, with exports reaching over 45 countries and positioning it as the largest gold and jewelry designer/dealer in the Middle East and Africa and the fourth-largest jewelry manufacturer worldwide. Recent developments include plans by its Egyptian subsidiary to launch a new production line in 2025 to enhance manufacturing capacity; ongoing retail expansion with new stores and digital enhancements such as installment payments via Tabby and Tamara; and a 2021 capital increase to SAR575 million through a rights issue of 14.5 million shares, supporting strategic growth amid a franchise partnership for the Spanish brand Tous to broaden its accessible jewelry portfolio.