- CEO
- Yair Rosen
- Full Time Employees
- 317
- Sector
- Retail trade
- Industry
- Electronics/Appliance stores
- Address
- 19 Hashikma Street Azor TA Israel 58001
- IPO Date
- Aug 30, 2005
- Business
- Brimag Digital Age Ltd. is an Israel-based company primarily engaged in the import, marketing, and distribution of branded home appliances, consumer electronics, and commercial air conditioning systems in Israel. Its main product portfolio includes household refrigerators, freezers, washing machines, dryers, dishwashers, ovens, hoods, stoves, home electronics such as televisions, video cameras, game consoles, and audio systems, as well as small electrical devices like espresso machines, mixers, hand mixers, toasters, bread makers, microwave devices, food processors, meat grinders, irons, juicers, kettles, blenders, frying pans, vacuum cleaners, and hair dryers. The company markets products of renowned brands including Sony, Lenco, Kenwood, Mayer, Beko, Akai, LG, Graetz, Sub-Zero, Wolf, and V-Zug. It operates through two main segments: Home Appliances and Commercial Systems, covering industrial air conditioning systems as well. Brimag also provides repair services under manufacturer warranties and offers extended warranty services purchased by some clients. Its products serve private shops, organizations, institutions, shopping channels, duty-free shops, and large food chains. The company actively invests in renewable energy projects, focusing on new technology development. Founded in 1993 and headquartered in Azor, Israel, Brimag Digital Age Ltd. has recently emphasized enhancing its e-commerce capabilities as part of its strategic initiatives while maintaining its core distribution operations and expanding renewable energy investments.