Lee Chi Enterprises Co., Ltd. specializes in the manufacturing and distribution of bicycle components from its base in Taiwan. The company offers a diverse array of cycling parts, encompassing various braking systems such as disc brakes, caliper brakes, and associated levers, alongside essential accessories like seat posts, stems, and handlebars. These high-performance components are primarily marketed under its established PROMAX brand. With a history stretching back to its founding in 1973, Lee Chi Enterprises has grown to become a key supplier in the global bicycle industry. The company also recently engaged in an equity buyback program to support shareholder value. Headquartered in Changhua City, Taiwan, the company maintains its focus on delivering quality and innovation in bicycle technology.