Síminn hf. (SIMINN.IC) provides telecommunications, media, and financial technology services primarily in Iceland. The company operates through five segments including mobile phone services, data transmission, television services, equipment sales, and other activities; it offers 4G/5G mobile and satellite communications, broadband internet via xDSL and GPON technologies, IP networks, local loops, IPTV and streaming platforms such as Síminn Premium TV with local and international content, television production and advertising, sales of telecommunications equipment and accessories, and fintech solutions encompassing Síminn Pay corporate cards, Noona payment platform, and lending services. Founded in 1906 as Iceland's state telephone service and privatized in 2005 with headquarters in Reykjavik at Ármúli 25, Síminn serves private and corporate customers through its nationwide 5G/4G network covering over 99% of the population and online channels, with historical roots in the former Landssíminn split from Iceland Post in 1998. Recent developments include agreements signed in summer 2025 for HBO Max and Hayu streaming access on Síminn Premium TV boosting viewership by 20%, Síminn Pay's acquisition of Valitor's loan portfolio in February 2025 driving lending growth, strong expansion in Noona users to 84,000 by mid-2025, continued share buybacks, and CFO Óskar Hauksson's departure after 14 years in August 2025; the company reported Q2 2025 revenues of ISK 7.2 billion up 4.7% year-over-year with EBITDA rising 11.5% amid media and fintech momentum.